Building Economic Sustainability through Tourism Project

Assets and Experiences

Jordan's cultural and natural attractions lie at the core of its tourism appeal, and efforts will be made to develop these precious sites as needed and improve services at the sites and surrounding areas as well as at museums. The tourism product will be diversified as USAID BEST works closely with public and community support to enhance existing tourism products and create new ones, including trails and local activities. Some of the key initiatives under this area of work include:

Distinctive Destinations Program: Implemented by USAID BEST in coordination with MoTA and tourism stakeholders, the program seeks to develop secondary tourism destinations to increase visitation and spending. In 2016 Ajloun, Jerash, Karak, Madaba and Salt were selected, based on specific criteria, to compete for MoTA and USAID BEST support to develop one city as a pilot distinctive destination. In December 2016 Salt was announced as the winner andwork has begun to implement their sustainable tourism plan.

The Jordan Trail: Managed by the Jordan Trail Association (JTA), the trail spans 650 kilometers of beautiful hiking through Jordan’s diverse terrains and landscapes, beginning in Um Qais in the north, passing through 52 villages and ending at the Red Sea in Aqaba. USAID BEST is supporting JTA to ensure its sustainability by developing the trail and a strategy that fosters adventure tourism, and enables service providers to run tours and trips along the trail. USAID BEST and the JTA will create investment opportunities for local communities along theUm Qais to Ajloun and Dana to Petra sections, and USAID will support marketing and promotional activities, build the capacity of JTA staff and train 20 guides.

New JETT routes: USAID BEST is supporting JETT efforts to developten new regular bus excursions from Amman to some of Jordan’s unique destinations. This includes trips to Madaba, Ajloun, Jerash, Ma’in, the Dead Sea and Birgish. JETT will also introduce tourism circuits from the Dead Sea to the Baptism Site, a ‘Golden Triangle’ circuit connecting Aqaba, Wadi Rum and Petra, and city tours in Amman and Madaba. USAID support to JETT will help provide locals and visitors with reliable, affordable and convenient tours to popular destinations around Jordan.

Agritourism in As-Salt: Al Marj for Training and Development is a nonprofit company that seeks to work with local farming communities to develop agritourism in Jordan. USAID BEST is supporting Al Marj develop farm experiences in rural areas of As-Saltwill entail accommodation, food and beverage services, tours and farm experiences. This establishes a new destination for visitors and domestic tourists and creates employment and business opportunities for the communities as it directly engages communities.


Opportunities in tourism and hospitality in As-Salt grow as the heritage-rich city continues to develop into a promising...
“Zamanek Ya Salt tells the story of As-Salt, that of camaraderie between its residents and the families who lived here,”...
Beit Aziz is a quaint hotel and restaurant situated in the hills of As-Salt. The B&B is located in a 19th-century ho...
Balqees is a university student from As-Salt with a passion for painting and henna. Over the past few years, she has wor...
The Jordan Tourism Board signed an agreement with the Greater Amman Municipality and USAID BEST to work on a new initiat...
The Jordan Ranger Camp is a rural retreat nestled in the forests of Jerash that caters for corporate team building activ...
A tourism awareness painting and drawing competition has been underway in As-Salt since March, with high school students...
A family in As-Salt is opening their home to tourists by offering a home visit experience. The Al-Adham family, who are...
The Tidy Streets campaign was underway in As-Salt this April as the Mayor of As-Salt, Khalid Khashman, led volunteers, c...
The Petra Archeological Park (PAP) has been designated by the Green Destinations Foundation as one of 2019’s Global Top...
Following Petra Archeological Park (PAP)’s designation as one of 2019’s Global Top 100 Sustainable Destinations, the Gre...
  Launched in 2016, the Jordan Trail has become a success story for tourism in Jordan. Since its official launch, the Jo...
Under the Patronage of the Minister of Tourism & Antiquities, Her Excellency Ms Lina Annab, the Jordan Trail Associa...
Um Qais (March 30, 2017) A group of Jordanian and international hikers will embark on a modern-day epic journey on Frida...
Under the patronage of Her Excellency Minister of Tourism and Antiquities Lina AnnabandU.S. Ambassador to Jordan Alice G...
Two young Jordanians from Madaba, Mohammad Al Homran and Mohammad Zayadeen, are set to be the first Jordanians to comple...
At a ceremony today held under the patronage of His Excellency the Prime Minister Abdullah Ensour, the Ministry of Touri...