Building Economic Sustainability through Tourism Project

Destination Marketing

Strengthening destination marketing is important to rebound arrivals and achieve visitor growth. USAID BEST is working with the Jordan Tourism Board and partners to implement strategic communication and marketing campaigns and utilize various sales channels in international markets to attract more visitors and target new, niche and lucrative markets.

Using destination marketing, BEST specifically focuses on branding Jordan as a stable, attractive and high-value destination by capitalizing on the unique experience the country has to offer. This method of marketing will increase the number of international visitors and their spending in Jordan by drawing attention to the faith, adventure, cultural heritage, and MICE (Meetings, Incentive, Conferences and Exhibitions) markets.

BEST works in close collaboration with the public and private sectors to successfully market Jordan as a unique destination. BEST has partnered closely with the Jordan Tourism Board to enhance their strategy to improve methods techniques, and approaches to branding Jordan.  Collaborating with the Royal Film Commission also draws attention to Jordan as a film tourism destination. Bringing attention to films such as Lawrence of Arabia and The Martian create demand as people want to visit the locations these movies were filmed in. Working with private companies and individual operators to develop their brand and trade strategies is also an essential element of the destination marketing.


USAID BEST is supporting members of the Jordan Inbound Tour Operators Association (JITOA) to take part in the Social Med...
In collaboration with the Pacific Asia Travel Association (PATA) and supported by BEST, the Jordan Tourism Board will ho...
The Jordan Tourism Board, under the patronage of H.E. Lina Annab, Minister of Tourism and Antiquities, and with the supp...
The Jordan Tourism Board (JTB) in collaboration with USAID BEST and TripAdvisor are working together on two key initiati...
The Adventure Travel Trade Association released a video on the AdventureNEXT conference that was held in Jordan in May 2...
The Jordan Tourism Board, in collaboration with USAID BEST and Jacobs Media Group (Europe’s largest travel trade media c...
AMMAN (April 3, 2017) –Under the patronage of HRH Prince Faisal bin Hussein, the 2017 Jordan Riders Rally kicks off at t...