Building Economic Sustainability through Tourism Project

Enabling Environment

USAID BEST is supporting government and private sector initiatives for immediate and longer term policy reforms to promote tourism investment and improve the tourism experiences and sites in Jordan.

Industry competitiveness in Jordan has been continuously decreasing. USAID BEST is working diligently to improve competitiveness by addressing the standards and quality of services throughout the country.  

BEST is collaborating with public and private sector partners to help rebound tourism and grow it sustainably into the future. BEST has focused on developing a Tourism Competitiveness Index (TCI) specific to Jordan that will serve as the key tool to assess and analyze tourism development and progress over time. The TCI focuses on indicators most relevant to Jordan’s tourism sector, and this allows for accurate assessment of growth within the country.

BEST is also working alongside MoTA and industry stakeholders nationwide to develop the National Tourism Strategy (NTS). The strategy guides efforts to improve Jordan’s competitiveness as a tourism destination through better standards, services, products and experiences, as well as enhancing marketing, establishing an enabling environment and labor market development. 


In May 2019 USAID BEST awarded a grant to the Royal Academy of Culinary Arts (RACA) to support the academy to expand its...
Jordan’s Tourism Competitiveness Index 2017 presented This month, the Ministry of Tourism and Antiquities (MoTA) in part...
The Ministry of Tourism and Antiquities (MoTA) in partnership with USAID BEST and the Department of Statistics (DoS) pre...
Cela Rural Lodge in Ma’tan Heritage Village was officially opened in May 2018, offering a new experience in Tafileh. Gue...
USAID BEST has been supporting the Ministry of Tourism and Antiquities in its efforts to attain the King Abdullah II Awa...