Building Economic Sustainability through Tourism Project

Equal Playing Field

Hundreds of spectators from the community of Ghor Al Safi gathered around the newly built football field to watch Equal Playing Field’s international women’s football team break the world record for the lowest altitude FIFA regulation football match. The Asian Football Development Project (AFDP) partnered with Equal Playing Field (EPF), an organization that seeks equal opportunity for women around the world to participate in sport without discrimination, prohibitively low pay, and disrespect, to implement a ‘Jordan Quest’. USAID BEST supported the Jordan Quest, which gained extensive media exposure for its activities, which included a series of football clinics across Jordan, a hike and the record-setting game. More than 70 women football players, including current and former professional footballers, took part in the quest to raise awareness of women’s football and empower young girls through football. 

The football clinics were held in five cities around Jordan and reached over 700 girls. The EPF team also did a five-day hike from Dana to Petra to experience what the country has to offer.

 “My trip around Jordan has been amazing. The best part was meeting the locals through the football clinics. Seeing the smiles on the girl’s faces, seeing how the community is supporting them as well as their parents and the government. It has also been a fantastic opportunity to see this beautiful country,” said Rimla Akhtar, a player from London.

“The people are so warm and the hospitality we have received is amazing. The land is one to explore and one to adventure and the locals are beautiful people,” said Evelin Pitisci, a player from Italy. “This will have a great impact on the community, but nothing happens in isolation. It’s been great working with some of the partners here in Jordan such as USAID, GIZ, Right to Play, Madrasati. They have all been fantastic and where we open doors, they then follow up and continue to train the coaches and young girls to play football. This will help keep the spaces open so that it can then feed in to the national team and grow the game,” explained Laura Youngson, co-founder of EPF and player from Australia.

The world record event attracted several international and local media representatives such as Jordan Times, Roya, Participant Media, CNN, ESPN, SBS News, ABC News, The Guardian and other outlets. Such media coverage ultimately spreads awareness of Jordan as an ideal touristic destination.

To learn more about Equal Playing Field click here.