Building Economic Sustainability through Tourism Project

Happy World Tourism Day!

World Tourism Day is celebrated around the globe on September 27, and this year the focus is on ‘Tourism and Jobs: A better future for all’.

The USAID Building Economic Sustainability through Tourism Project (BEST) is proud to be supporting a brighter tourism future for Jordan. Since 2016, USAID BEST has worked closely with government, communities and the private sector to develop tourism as a key contributor to Jordan’s economy. Initiatives include boosting investment in tourism, developing As-Salt as a distinctive destination, establishing agritourism in rural parts of the country, a nationwide hospitality training program, linking youth with hotel and tourism jobs in Aqaba, and more.

In Jordan, the tourism sector employs more than 51,000 people, and 9% of those are women. Those numbers are expected to increase by almost 19,000 jobs through 2022 as a result of 46 hotel and resort developments and other projects that are in the pipeline.  

Tourism plays an important role in the national economy, generating more than JD 3.7 billion in expenditures and JD 402 million in government revenues in 2018. Fueling those numbers are millions of visitors to Jordan each year, who make use of 586 hotels, 991 tourist restaurants and 862 handicraft shops during their stays. 

On an international level, tourism employs more women and youth than most other economic sectors, an important factor for Jordan where 43.1% of the population is between the ages of 15 and 35. The tourism sector also has the potential to create jobs in rural and remote areas through the preservation and restoration of traditional activities, of which Jordan has much to offer.

Inaugurated by the United Nations World Tourism Organization (UNWTO), World Tourism Day is commemorated each year on September 27 to foster awareness of tourism's social, cultural, political and economic value and the contribution the sector can make in local communities.