Building Economic Sustainability through Tourism Project

Tourism initiatives empower rural women in Jordan


The USAID Building Economic Sustainability through Tourism Project (BEST) supports local communities, including women, across the Kingdom through several key initiatives. These include agritourism efforts such as BookAgri, in the governorates of Al-Balqa, Jerash, and Ajloun, and creating opportunities along the Jordan Trail in coordination with the Jordan Trail Association. USAID BEST aims to empower rural women and engage them by fostering job opportunities in the tourism sector.

BookAgri provides job opportunities for rural women in Al-Balqa, Jerash, and Ajloun who host visitors for agricultural tourism experiences and/or produce homemade local food products for sale. To date, these efforts have supported of 13 women and 114 families from local communities in Al-Balqa

In addition, USAID BEST supports the Jordan Trail Association to develop, maintain, and market the Jordan Trail, which passes through 52 villages from the north to the south of Jordan. The trail brings hikers to rural areas throughout Jordan, and local communities provide needed services, such as food, accommodation, guiding and more. Thus, the trail supports 189 families around Jordan.

The Iraq Al-Amir Women Cooperative Society is one of the entities along the Jordan Trail that offers meals and accommodation to hikers. Click here to learn more.

The Jordan Trail has also created business for Maysoun Dweikat and her family. Maysoun and her husband host visitors to the area, which is along the trail, providing food and accommodation. Click here to learn more about Maysoun's story.

Thanks to BookAgri, Esra al-Zu'bi will be able to provide a better education for her children. The agritourism initiative is also helping women like Maysoun Freihat, and other members of Al-Murjan Charitable Association in Al-Balqa who prepare homemade food products, to generate more income from their work. Click here to learn more about this association.

The International Day of Rural Women is celebrated annually on October 15.