Building Economic Sustainability through Tourism Project

360-degree technology available to the tourism sector to promote Jordan

8 Feb 2017

(Amman, 8 Feb) –TheJordan Tourism Board (JTB) continues to utilize the latest technologies and marketing tools to promote tourism to Jordan; it has just made available fully interactive and immersive 360-degree imagery of Jordan to be used for tourism promotion worldwide. The content captures the beauty of Jordan’s tourism sites and tourism experiencesin 360-degree photos and video, enabling users to experience virtual tours of its key attractions.This effort is supported by the USAID Building Economic Sustainability through Tourism Project (BEST), the King Abdullah Fund for Development, Zain Jordan and Advertising Hills.
JTB will use the360-degree content to promote Jordan in an increasingly competitive marketplace and is making it available to Jordan’s tourism sector for theirsocial media and other marketing activities.

Dr. Abed Al RazzaqArabiyat,JTB Managing Director,stated, “360-degree imagery has become a trendy tourism marketing tool internationally andso we are making this content accessibleto the tourism trade through the Jordan360 platform so that they can utilize the latest technology in their marketing efforts.”

JTB continuously seeks to market Jordan in unique and engaging ways. USAID BEST has supported JTB to do this over the past few monthsthrough projects with National Geographic and Matador Network.The aim is to promote Jordan to promising and new markets by utilizing innovative marketing tools. The new collection of 360 videos and images are set to reach 40 million potential visitors.

USAID BEST is supporting efforts to attract tourists to Jordan and is providing assistance to JTB and partners to conduct strategic tourism communications and marketing campaigns and utilize an array of effective sales channels to reach new markets. This includes the partnerships with the National Geographic and the Matador Network to share content on Jordan that will reach an audience of more than 20 million in the US and Canada.