Building Economic Sustainability through Tourism Project

Ajloun owners and entrepreneurs acquire essential skills to run their tourism businesses

5 Dec 2019

USAID BEST is working to develop business planning and financial management skills among small and medium tourism enterprise owners around Jordan to improve their capacity to access financing and boost investment in tourism. This month, USAID BEST implemented a three-day workshop on the topic in Ajloun for 14  local business owners who run restaurants, handicraft shops and other tourism-related enterprises. 

Attendees learned a variety of tools and techniques to assess the feasibility of key business decisions and learned how to articulate and execute sound business plans to present strong loan applications to banks. These skills will increase their chances of obtaining funding and, most importantly, sustaining their tourism enterprises.

“The workshop taught me how to develop an action plan, how to modify and develop a project’s business plan as the project grows, and how to strategize in general,” said Ghaith Momani, a business management trainer attending the workshop. Ghaith owns a tourism project which deals with tourism youth initiatives and tourism marketing and noted that the workshop would help him better prepare feasibility studies for future projects.  

This workshop was carried out in response to high demand by tourism entrepreneurs in Ajloun to an earlier workshop in November, and was attended by local entrepreneurs and investors reached through several partners and community-based organizations, including MoTA, Jordanian Hashemite Fund for Human Development, Business Development Centre and Intermediaries of Change Centre for Sustainable Development.

USAID BEST also worked closely with the Safwa Islamic Bank, who took part to liaise directly with entrepreneurs and better understand their financing needs following the launch of their tourism financing program in September.