Building Economic Sustainability through Tourism Project

Community-based tourism reinstills life in forsaken areas

6 Jun 2018

Driven by a passion for sustainable tourism that stimulates economic growth, while conserving and protecting cultural heritage and natural resources, Jordanian Muna Haddad started exploring the tourism landscape around the Kingdom. 

She quickly came to two realisations: first, that most of Jordan’s attraction power had been overshadowed by the world famous Petra and Wadi Rum. Second, that despite a rich potential for tourism activities that could be run as small businesses, most of the country’s locals lacked the training and resources to carry out such profitable initiatives.

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