Building Economic Sustainability through Tourism Project

Jordan Tourism Board collaborates with TripAdvisor to promote Jordan to millions of travellers

15 Jul 2018

The Jordan Tourism Board (JTB) in collaboration with USAID BEST and TripAdvisor are working together on two key initiatives to promote Jordan as a tourism destination and to strengthen local and regional understanding of the importance of user-generated content in travel planning.

In June 2018, USAID BEST facilitated support from TripAdvisor to JTB to implement three digital marketing and social media campaigns on Jordan on the travel review platform, to the value of $150,000.  The campaigns are expected to be implemented this year, starting with one that focuses on low cost flight carriers to Jordan, specifically RyanAir. TripAdvisor is the largest platform for travel reviews in the world and through this partnership, Jordan will be advertised to its audience of 450 million travelers around the globe.

The second initiative is in September 2018 when JTB will host the Destination Academy with TripAdvisor (DATA) conference, which is set to draw in destination marketing organizations and tourism boards across the region to discuss the growing importance of user-generated content in travel planning. JTB will have the opportunity to showcase Jordan’s tourism successes through statistical data provided by TripAdvisor.

The DATA project is an initiative by e-Tourism Frontiers and Trip Advisor that began in 2014 to promote successful regional destination marketing across the globe. DATA was first held in Singapore for destinations managers across Asia and the upcoming event will mark the first DATA conference in the Middle East. Attendees will have the opportunity to exchange experiences and discuss best practices in destination promotion across the region. The conference includes seminars and training sessions on the latest global trends and data for online travel, the challenges of curating content, impacts of social media outlets on destinations, and mobile, tablet and location-based marketing techniques.