Building Economic Sustainability through Tourism Project

The Jordan Trail on The Trek

29 Aug 2019

USAID BEST is supporting the Jordan Trail Association to promote the Jordan Trail on The Trek, one of the world’s most popular digital platforms on hiking where a global community of hikers share their experiences. Related posts have been shared and reposted by some of the world’s most prevalent trails including the Appalachian Trail and the Pacific Crest Trail, which is a first for Jordan. The Jordan Trail now has a dedicated profile on The Trek with information and links for interested hikers. A podcast featuring 2019 thru-hiker and social media influencer Thomas Gattman (AKA The Hiking Viking) aired on The Trek to excellent reviews (listen here on The Trek). This marketing effort helps solidify Jordan’s position as an adventure tourism destination and provides the Jordan Trail with invaluable and highly targeted exposure.