Building Economic Sustainability through Tourism Project

MoTA, DoS and USAID BEST announce the latest data on Jordan’s tourism sector today

20 Sep 2018

The Ministry of Tourism and Antiquities (MoTA) in partnership with USAID BEST and the Department of Statistics (DoS) presented the latest Jordan Tourism Satellite Account and the International Tourism Visitor Survey (ITVS)  2017 results today at a symposium titled ‘What is Tourism Worth to Jordan?’. Jordan’s Tourism Satellite Account (TSA) is a tool to accurately measure the contribution of tourism to the national economy. The ITVS surveys inbound and outbound tourists over the period of a year to determine numbers, purpose of travel, etc.

The TSA is produced through a collaboration between MoTA and DoS with USAID BEST support. During this event, the latest TSA was presented to the tourism industry, giving an accurate calculation of the contribution of tourism to Jordan's GDP in 2016. The results indicate that in 2016 tourism directly contributed JD 1.53 billion to the Jordanian economy. The TSA supports better policy and decision-making, designing marketing strategies, stronger inter-institutional relations, the ability to evaluate effectiveness of management decisions and provides a clear measure of tourism in relation to the national economy. The 2016-2017 ITVS surveyed almost 200,000 respondents to provide a profile and behavioural study of these travelers.

H.E. Lina Annab, Minister of Tourism and Antiquities, opened today’s symposium, and said, “We believe that the tourism sector is the solution to many economic and social challenges that Jordan faces, and we are working to double tourism receipts in the next five years.”

From an economic perspective, the Tourism Satellite Account provide macroeconomic information on the size and direct economic contribution of tourism to Jordan’s economy. It offers detailed data on tourism consumption, along with supply and demand of tourism industries and economic data and non-monetary information on tourism.