Building Economic Sustainability through Tourism Project

'Old to New' walk: Locals and internationals celebrate World Tourism Day

13 Oct 2018

Around 300 people took part in the ‘Old to New’ cultural walk from Al Weibdeh to Abdali on Saturday, October 13, led by H.E. Issa Gammoh, Secretary General of the Ministry of Tourism and Antiquities (MoTA), and Taleb Rifai, the previous Secretary General of the United Nations' World Tourism Organization. The event was held in celebration of World Tourism Day and included local and international participants. It was organized by the Jordan Inbound Tour Operators Association (JITOA) with USAID BEST support and in cooperation with the Jordan Tourism Board, MoTA, and the Greater Amman Municipality.

Local tour guides drew attention to touristic destinations and historic landmarks along the route from Paris Circle in Al Weibdeh, which represents the old, to the Boulevard in Abdali, which represents the new. This was done to highlight the abundance of unique tourism attractions that Jordan has to offer, and the importance of bringing the local community and the tourism sector closer together to attract tourists to the country.

“It’s great that we can all gather here based on our love for Jordan, to walk together and market our country in a nice way,” said social media influencer Yazeed Abul Failat.

“Tourism in Jordan is a primary source of income, and maybe people live off it,” said athlete Mohammad Abdul Latif. “There are people here representing the governorates and promoting the tourism offerings of these areas. It was nice to participate, and I hope that those who didn’t participate this time will do so next year.”

The walk ended at the Amman Boulevard, where participants were joined by H.E. Akel Beltaji, former mayor of Amman, and Awni Kawar, the chairperson of JITOA. Different tourism products and digital platforms were showcased for the promotion and discovery of new tourism experiences in Jordan. The final stop also included food stalls and activities for both adults and children.