Building Economic Sustainability through Tourism Project

USAID BEST partners with Royal Motorcycle Club to promote motorcycle tourism in Jordan

26 Apr 2016

AMMAN (April 25, 2016) - The Royal Motorcycle Club of Jordan (RMCJ) is promoting Jordan as a motorcycle tourism destination after being awarded a grant by the United States Agency for International Development (USAID).

The 12-month partnership between USAID's Building Economic Sustainability through Tourism Project (BEST) and the RMCJ was marked during a grant signing ceremony today to announce the April 28-30 Jordan Riders Rally. During the rally, over 400 motorcycle riders from more than 10 countries will ride from the Dead Sea to Madaba, Mujib, and Wadi Hedan on Friday before going north on Saturday to Ajloun, Jerash, and Salt. This year's route provides focal points for developing tourism outside of Amman and allows riders to discover the outstanding beauty and diversity that Jordan has to offer. Through the grant, RMCJ will also produce a guide for motorcycle tourism in the Kingdom, develop promotional video content, and utilize social media to build the profile and reputation of Jordan as a tourism destination for motorcyclists.

RMCJ Deputy Chairman of the Board Raja Gargour said: "The Royal Motorcycle Club of Jordan seeks to promote Jordan as the motorcycle tourism capital of the region through a number of initiatives, the centerpiece of which is the Jordan Riders Rally. These activities have the potential to attract thousands of motorcycle enthusiasts all year round, and particularly from the MENA region due to the sport's popularity, bringing their families and friends, and boosting tourism at the many destinations and attractions they will visit."

Jason McNabb, Deputy Director of the USAID Economic Development and Energy Office said: "USAID's collaboration with the Royal Motorcycle Club of Jordan is paving the way for the development of a new, sustainable tourism product in Jordan themed around motorcycle tours that enable visitors to experience the unique richness of Jordan's culture, landscape and people. This grant symbolizes a significant partnership to increase the number of visitor arrivals through marketing and promotion of Jordan's exciting new tourism product."

The RMCJ will also work with partners to launch a road safety awareness campaign to educate vehicle drivers on how to interact with motorcyclists on the streets of Jordan. Through these activities, RMCJ aims to promote Jordan as a safe, fun and welcoming atmosphere for motorcycle tourism with year-round tours and events. The United States government, through USAID, has provided foreign assistance from the American people to Jordan for more than 60 years.