Building Economic Sustainability through Tourism Project

July 2016

It’s a busy summer this year with plenty of activities on offer for Jordanians and visitors alike, including a number of concerts by local, Arab and international artists at the Citadel Festival and others. Jordan’s first shopping festival is taking place! It was launched on 15th July and continues until 15th August with discounts and promotions at hundreds of shops in Amman. A handicraft market is being organized as part of the festival, which will bring together artisans and handicraft producers in a weeklong market in Jabal Weibdeh. The Housing Bank for Trade and Finance launched is specialized tourism loan product today, which aims to boost credit to small, medium and large-sized tourism businesses. Inbound tour operators explored the beautiful Jordan Trail this month as part of efforts to help promote it, and the Jordan Tourism Board is working on its marketing strategy for the next three years.