Building Economic Sustainability through Tourism Project

July 2018


Several new efforts to market Jordan abroad are underway, as the Jordan Tourism Board is collaborating with TripAdvisor on several key initiatives to draw more tourists to Jordan. It is also beginning efforts to attract more Christian faith visitors and recently launched a Biblical tourism strategy for Jordan. BEST continues to provide support to the Jordan Trail Association to further build capacity and maintain the trail. The Ministry of Tourism and Antiquities has been successful in enhancing its capacity for planning and operations. BEST is working closely with the University of Jordan and Hashemite University to reform their tourism programs and modernize the curricula, bringing it in line with industry requirements and international standards.